B-Free is a sports association for social promotion, inspired by the universal principles of social responsibility. It was founded through the spontaneous union of a group of individuals who strongly believe in the possibility that innovation and technology can contribute, within the fields of sports, tourism, social gatherings, leisure activities, and everyday life, to creating the most appropriate conditions for greater mobility freedom for people in general, and in particular for those with reduced physical mobility and special needs.
B-Free aims to recognize and analyze individuals' real needs through experience-based methodology to find new solutions.
The association operates through study, research, promotion, and development, using these tools to continuously pursue projects aimed at reducing and eliminating architectural, physical, and mental barriers. Additionally, it supports the best experimental solutions in the field of technology and innovation, with the shared belief that when these solutions are designed and implemented for people with disabilities, they take on absolute value. These solutions become of strategic economic and social importance when they allow individuals to fully express their abilities and potential, enabling them to move and live in complete autonomy.
FOUNDERS
Danilo Ragona is a designer and entrepreneur. His creative mission is to use design as a key to foster integration between diversities. Through his Benefit Corporation, Custom Regeneration, he focuses on Circular Economy, promoting the design of inclusive and sustainable products and services from an ethical, social, and environmental perspective. Innovation, independence, curiosity, and optimism are the values that define him. He is the President of B-Free.
Luca Paiardi is an indie-rock musician and bassist. With his band "Stearica," he travels across Europe, touring and performing on various stages. He is also an architect from the Polytechnic University of Turin, where he deepened his knowledge of accessibility and sustainable architecture at the University of Brussels. He loves exploring the beauty of the cities he visits and is also a tennis champion. The element of travel has always been central to all aspects of his life. His core values are sharing and progress. He is the Vice President of B-Free.
Luca and Danilo are close friends who met at the spinal unit in Turin after their respective accidents, at a time when their lives seemed over. Little did they know they were at a crossroads: to choose the path of self-pity and despair, or to react and seek a new dimension filled with challenges and movement. They chose to explore new mental and physical territories.
